Brand Story

Brand Story

The brand was founded in 2010 by the young and passionate designer Long.L. He has extensive experience in the field of design and has always dreamed of creating unique jewelry that is affordable to everyone, integrating fashion and design.

Founder's Pursuit

Long saw young women's desire for uniqueness and individuality, and he firmly believed that design was not only an expression, but also a response to the deepest desires in the heart. Therefore, the fashionable and luxurious design style is unique and combines modern trends and traditional craftsmanship. Each piece of jewelry is a unique interpretation of beauty.

Brand Spirit

Fashionable and light luxury upholds not only innovation, but also the pursuit of freedom, independence and courage. We believe that every woman has a story to tell, and our jewelry is a testament to that story.

Sustainable Development:

We understand the impact of jewelry manufacturing on the environment and are committed to promoting sustainability. We choose high-quality materials, pay attention to the environmental protection of the production process, and strive to allow every consumer to have a dazzling fashion while also contributing to the earth.

What We Consist On

  • Sustainable Development

    We understand the impact of jewelry manufacturing on the environment and are committed to promoting sustainability. We choose high-quality materials, pay attention to the environmental protection of the production process, and strive to allow every consumer to have a dazzling fashion while also contributing to the earth.

  • Social Responsibility

    Fashionable luxury is not only a brand, but also a force that pays attention to social issues. We actively participate in charity activities and support the education of women and teenagers, hoping to make the world a better place through our efforts.

  • Conclusion

    Fashionable and beautiful, it is the best choice for all women to show their style. We hope to convey courage, confidence and beauty to women through every piece of jewelry. In the world of fashionable luxury, every woman can find her own light.